Nvidia is ruling over the high-end GPU market with its new RTX lineup. The Turing architecture supported the Ray-Tracing feature and re-built old retro games with Ray-Tracing support. Nvidia will launch its new Ampere graphics card this year, and they have given bold claims about this new product segment.
Ampere Graphics Card reported 50% faster than Turing Graphics Cards
According to the Taipei Times, Yuanta Securities Investment Consulting Co has some information about Nvidia’s Ampere Graphics cards. The Firm released an investor notes advising their clients to expect generational improvement on the new Ampere cards.
Nvidia claimed that the Ampere architecture is 50% faster than the Turing architecture. The new architecture outshines Turing at half the power consumption. That’s darn impressive looking at the generational improvement. Nvidia seems to maintain their supremacy in the market as we can see AMD trying to catch up with the Giant. AMD has teased their NAVI with their RX 5700XT, RX 5500XT lineups, etc.
AMD has been using the 7nm FinFET processing node for its Navi and Zen 3 architecture. Nvidia finally is stepping in the 7nm process node, and the die manufacturing contracts are presented to TSMC and Samsung’s foundry. We have seen some significant performance boost from a die size shrink, but the new Ampere Graphics card sounds absurd. The statement from Yuanta says Nvidia is giving big talks and is confident about its success. The Ampere cards draw half the power compared to the Turing card and perform 50% better.
Market Dominance and Release Date:
Nvidia is dominating the GPU market as there are no competitors to its current Turing RTX series graphics card. AMD though being on the low tier side and few performance tier cards, they have been teasing their new NAVI architecture, and we are waiting for their NAVI 21 GPU named “NVIDIA KILLER.” The NAVI 21 die size is twice as big as RX 5700XT. Talking about GPU, Intel is also entering the GPU market with its XeGPUs. Intel showcased their XeGPU and their performance, and it looks like it needs more time to catch up with AMD and NVIDIA.
Due to their dominance, Nvidia increased the pricing of their higher-end cards. The new RTX 2080 is price way higher than usual as new-gen card takes the RMA of older-gen. AMD will strike back on Nvidia with its new RDNA2 GPUs and provide powerful performance GPU at a reasonable price. Nvidia will be obliged to drop their prices if AMD catches up with them. We can see that happening to Intel as AMD dominated them through 2019. Intel had to slash their prices to compete with AMD. The same case said to the GPU market. Competition on the market helps the consumer.
The new Ampere card will release on Q2 2020. If Yuanta claims are correct, then the new Ampere card will release during SIGGRAPH. Nvidia showcased its Turing RTX series cards during SIGGRAPH 2019. But we still don’t fully take in the claims by Yuanta. Only after the release or press conference, we will get the full benchmarks.
More news point that Nvidia is going to reveal its new Ampere GPU at GTC in March. Many leaks have claimed that the cards are ready for sale and Nvidia will fully launch this GPU at Computex 2020. Nvidia is naming their Ampere card RTX 3000. The new RTX 3000 will have better performance, lower TDP, and a higher price tag. We might see some price drops in their RTX 2000 lineup or even RTX 3000 lineup if AMD shows their new NAVI 21 and NAVI 22 GPU. The well-mentioned NAVI 21 and NAVI 22 have to perform better or similar than the RTX lineup to see competitive market pricing in GPU prices.