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Snapchat released a new short-video feed service called 'Spotlight' amidst big competitors like TikTok and Instagram Reels. The new feature will allow users to view video content from popular content creators and other users on the app similar to what TikTok does. Spotlight is housed within the Snapchat app itself like Reels in Instagram. The need to download a 3rd party application promotes usage, however, it is still unclear about how these 'extension' like features do compares to a standalone app like TikTok. Snapchat aims to broaden connections within the app by allowing video c
Amidst heaps of controversies around popular app TikTok and its host country, Instagram has fast-tracked its process of rolling out its new TikTok like feature called Reels. It is understood that Reels is already available on the Instagram app in more than 50 countries. Following India's ban of TikTok and many other Chinese apps, Facebook's Instagram saw an opportunity for its new feature to thrive. Given this situation, it began aggressively pushing out the Reels update in our neighboring country on the 6th of July. This leaves us to wonder: what does it mean to our country's TikTok creators,