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Snapchat released a new short-video feed service called 'Spotlight' amidst big competitors like TikTok and Instagram Reels. The new feature will allow users to view video content from popular content creators and other users on the app similar to what TikTok does. Spotlight is housed within the Snapchat app itself like Reels in Instagram. The need to download a 3rd party application promotes usage, however, it is still unclear about how these 'extension' like features do compares to a standalone app like TikTok. Snapchat aims to broaden connections within the app by allowing video c